CR TEKKEN is the name of a Tekken based Pachinko game in Japan. Pachinko machines are like the equivalent of slot machines you would find in the West but pachinko machines use silver balls, almost the size of marbles that are then traded in for prizes (like you would with tickets or tokens at an arcade). You put a ball in the machine and depending on how it cascades down the machine, physically or digitally, it will trigger a series of events on the screen to keep people entertained since the idea of a silver ball going through a tiny obstacle course isn’t that exciting as it is. It will also give you more silver balls in return depending on how sucessful the run was. So, many pachinko machines are now themed, with a lot being based of anime or video games where it follows certain characters and events are determined by where the ball lands. That is the most I understand about it but you can read more on Wikipedia and other sites.
The cutscenes you’re seeing labelled as “CR TEKKEN” are simply fun little cutscenes from the pachinko game that are initiated by different outcomes when the ball is shot into the machine. There have been several Tekken based pachinko games using the character models from the actual Tekken games, going back to Tekken Tag Tournament 1. “CR TEKKEN” and “TEKKEN 3RD” are the most recent ones. I hope that’s helpful.
Extended trailer of Tekken 7 from San-Diego Comic-Con.
Also first new details:
- Tekken 7's plot will have a “very detailed background story” and serve as the conclusion of the Mishima clan saga, Harada said through his translator. The game will apparently answer why Heihachi is trying to kill his grandson, why Hiehachi threw Kazuya off of a cliff, who Devil Jin is and other Tekken mysteries.
- Tekken 7 will feature the character designs of seven guest artists, including Mari Shimazaki (Bayonetta), Yusuke Kozaki (Fire Emblem Awakening, No More Heroes), Ninnin (Duel Masters, Cardfight!! Vanguard) and Kenichiro Yoshimura (Max Anarchy/Anarchy Reigns).
- Harada also confirmed that Lars from Tekken 6: Bloodline Rebellion will return, as redesigned by Ninnin.
- Director Shinji Aramaki, whose work includes the Appleseed series, Space Pirate Captain Harlock and Halo Legends, is directing Tekken 7's opening pre-rendered cinematic. Aramaki also worked on the animated feature Tekken: Blood Vengeance.